Our Vision
“To bring the latest trends and lifestyle to people, thereby act as a catalyst in the growth and prosperity of whoever comes in contact with us”
About Our Founder
Mr. Aditya Abrol, with rich experience of more than a decade in the garments and fashion industry, strongly believes that there is enough room for everyone to grow in this market. If you have the willingness and the right attitude, one can go places.
A fashionista himself, with a style of his own, he follows the markets closely and keeps himself abreast the latest fashion and hottest trends that rule the market.
Aditya brought the flagship brand of Karemel Wear - 'DXI' - from Ludhiana to Mumbai, thereby setting up a business of marketing and distribution. He believes in having a holistic view of any situation and believes that one must always look at the bigger picture with a long term view.
The Founder Speaks
Way back in 2003 the Mumbai market was predominantly surviving on Mumbai-based brands. Stores and boutiques, although highly competitive, were still closed to outside brands and preferred doing business with locally based labels.
Converting this observation into an opportunity, I saw a huge market potential for 'DXI' tees, an apt label for the ever young and enthusiastic youth of this city. Thus I introduced 'DXI' to Mumbai and bridged the large gap between market demand and supply. Great response from the market and successful sales led me to introduce a few more labels to this burgeoning brand-conscious market.
With the youth of today being more 'vibrant and cool' and with an increase in the purchasing power of the target audience, our company Karemel Wear promises to provide them with newer products, more brands and latest fashion.